We are as passionate about managing the business of brands as you are about growing yours.

The Socket team has over 125 years of collective experience managing brands and businesses of all kinds. Based in Sayreville, NJ, our continually growing team is led by an experienced core management team that has worked in the trenches and know what it takes to make brands successful.

Matt Wenzler

Co-Founder and President


Matt co-founded Socket recognizing that every business has individualized and complex needs that typically exceed available budgets. Wenzler manages all finance and operations for Socket’s clients; personally overseeing day-to-day operations.

Prior to forming Socket, Matt served as Vice President of Finance and Operations for Fragrance & Beauty Services, LLC., working with a vast client list including Freeze 24/7, Bourjois, Orlane, Perlier, Borghese, and was responsible for financial planning and overall operations. Prior to that, Wenzler served as Vice President of Jean Patou Inc, the Vice President of Finance & Treasurer for KPI Cosmetics, and worked as a senior accountant for Weber, Lipshie & Company. Wenzler earned a BS in Accounting from St. Thomas Aquinas College in Sparkill, NY where he graduated Summa Cum Laude. He is a member of Delta My Delta National Honor Society in Business Administration and the Alpha Chi Honor Society and became a CPA in 1992. Wenzler lives in New Jersey with his wife, Colette, and three children.

Sharyn Rinaldi

Director of Finance & Operations


Sharyn's responsibilities include various accounting and operation functions such as the management of accounts payable, reconciliation of general ledger accounts, cash flow reporting and client billing for both the Socket Managed Services and it’s cliental. In addition to her accounting functions, Rinaldi works as the company’s Human resources & Operations manager. As human resource manager, she is responsible for the company’s payroll, state filings & benefits administration. She is also responsible for managing the payments of over 650 Freelance Employees.

Formally employed as the Accounting & Operations manager for Fragrance & Beauty Services, Rinaldi has over fourteen years of experience working in various accounting & personnel related positions. Prior to Fragrance & Beauty, she worked as an Inside Sales Representative & Assistant Credit Manager for Jean Patou Inc and Accounts Payable/Receivable Manager for Cintas Corporation.

Rinaldi was awarded a Bachelors of Science in Business Administration from Berkeley College in Woodbridge NJ. Due to her diligence, Rinaldi graduated in the top 10% of her class. Rinaldi was also awarded Associates in Applied Sciences from Brookdale Community College in Lincroft NJ. Rinaldi now lives in South Amboy New Jersey.

Scott Gurfein



Scott’s early career included buying men’s clothing for Lord & Taylor, and getting an early start in the online as a co-founder of RestaurantRow.com in 1999 - the world’s first online dining guide, and crafting digital marketing and advertising strategies for industry heavyweights like CNN, Time Warner, Sony Pictures, Disney, General Electric, Miramax, and HBO among others. Following on these experiences, he co-founded 24/7 Commerce, a subsidiary of online media powerhouse 24/7 Media (NASDAQ:TFSM) and served as Vice President for GiantBear, a provider of mobile content platforms to cellular providers.

In 2003, Scott acquired Freeze 24-7, the world’s first skincare company selling an over-the-counter Botox alternative. As the owner/CEO of Freeze 24-7, he quickly grew the brand from a single item offering to a full skincare brand, selling in thirty countries, across all online, direct to consumer, domestic, and international sales channels; resulting in retail sales of over $100 million by his third year of ownership.

Scott’s acquisition of Freeze 24-7 marked his first day of work in the beauty industry. His innovative operating methods and management, and his multichannel distribution and marketing strategies utilizing a low/no cost market entry model has become a hallmark of his uniquely engaged savvy as a next generation beauty entrepreneur and leader.

It is with this grounded yet disruptive approach, that Scott became a co-founder of Socket in 2006 to bring this expertise to other emerging and established brands through a robust and well-rounded service portfolio.

Some of our clients

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1090 King Georges Post Rd Suite 505 Edison, NJ 08837

© 2016 Socket